Search Engine Optimization also is known as SEO is the practice of optimizing a website to make them rank higher in Google, Bing, and other search engines, search results. There are different factors to consider when optimizing a website. It is vital to take all these factors into consideration when implementing search engine optimization on a site, they are equally as important.
Organic ranking is the natural way of ranking a site without paying for adverts. Organic ranking takes longer to rank because paid ads show immediately in search results. But once your page is ranking organically it will always show in search results. Another advantage is most internet users click on the natural search results showing on the first page of a specific search, that is where you want your website showing up.
On-page SEO is all the factors that influence search engine optimization on the website itself.
- H1, H2, and H3 headers
- Meta descriptions
- Image tagging
- The structure of the site
- Internal linking
- All the technical settings and coding
- The website loading page speed
- Is the site mobile-friendly?
- Security issues?
- Is the content on the site SEO optimized?
Off-page SEO is all the search engine optimization that is not done on the website itself. This includes
- Social Media
- Local factors
Off-page SEO can be more difficult to influence the page rankings. But both off-page and on-page SEO are important, you need to spend time on both if you want your website ranking on page one of search results.
Search engine optimization is always changing. The different search engines are always changing and updating their algorithms which in turn affects search engine optimization. Google updates their search engines daily with larger updates monthly.
Consider hiring an SEO Expert
It is vital that all site owners keep up to date with these changes and apply them before they happen. If this task is too big for you, we suggest hiring an SEO expert to take care of your SEO.
If you are new to SEO and would like some advice from Google before hiring someone to do your website’s SEO here are some tips to consider when hiring an SEO agency.
SEO online marketing can greatly improve your chances of gaining new clients on search engines like Google and Bing.