Local Search Marketing FAQ

Local search marketing is the implementation of SEO strategies in order to rank on Google SERPs at the local level, including Google Maps, local listings, and more. This is vital for a brick and mortar business looking to increase its visibility online.

Year over year, searches that included the term “near me” effectively doubled – and this trend isn’t slowing down. If you are a local business, you may not be competing nationally, you’re more likely competing within the small pool of businesses near you. Google pushes local information to the top of search results when businesses have their listing completely updated, accurate and up to SEO standards.

We start with a local visibility audit to identify underperforming areas. SEO LAB optimizes your Google My Business listing since it has the biggest reach in terms of visibility for any local business. Next, we set up your business on local SEO tools to audit your business NAP (name, address, phone) information consistency. We make sure your business information is accurate and up to date across all local directories. Lastly, we provide review tracking services, local content and local schema markup on your website.

We use Rank tracker and Google Analytics to measure your local business visibility and its impact on traffic. We integrate local performance data into our monthly online performance dashboard and measure things like locally generated traffic coming to the website, ranking on local keywords, rankings on google maps, number of reviews, etc…

It depends on the number of locations, industry, as well as the competitiveness of the market. Usually, local marketing is part of our larger SEO strategy. We take a holistic approach to SEO in order to ensure the overall success of our clients. Submit a contact request on the form below to learn more.