What is SEO?
What is SEO? Search engine optimization/SEO is the process of achieving higher rankings for websites on search engine browsers.
SEO is, in short, the practice of using search engines to bring the most relevant and informative content to the page of your site, so that it ranks high in search results.
SEO works by taking Google’s list of global search results and providing relevant and informative content that delivers the best user experience.
SEO is a process of optimizing your website so that search engine algorithms select your website when an internet user performs a keyword search.
What is the purpose of SEO?
The purpose of SEO is to optimize your website is to improve its online presence so that the maximum number of people that see it and ultimately, have a positive experience on the site. Optimizing your website increases its visibility in search engines like Google. Like any process, SEO must first be defined before it can be optimized. In 2020 Google celebrated its first billion-plus users.
According to 2018 data, around three billion people globally use Google every month, which is around 40% more people than the population of the planet Earth.
Over the years the knowledge and ways to use SEO as a competitive advantage have increasingly been expanding.
Site Speed Optimization has taken off and as a result, is now a competitive advantage and a widely practiced strategy in the industry.
Yet, there are still many misconceptions around SEO, especially among people who do not have an SEO background.
For your website the show up on the first page of search engines you need to use SEO effectively on your blog or website. Starting with an understanding of SEO best practices will help you approach optimizing your pages in a productive and successful manner.
Take time to develop a more robust strategy around SEO and only start after you feel confident about the direction of your content and SEO strategies.
To get an idea about how to apply SEO best practices, take a look at some of Google’s best practices. Get a better understanding of search engine optimization.