Why do you need to optimize your business on Google Maps?

People are more likely to call or visit your business when you show up on Google. People looking for services are more likely to call a business showing up in the top 3 of the Maps section.

On average, people are more likely to purchase Google in 5 days or less. This is probably because Google searchers know exactly what they’re looking for.

How many people look up a business location on Google Maps?

86% of Google Maps users look up the location of a business on Google Maps. One of the most important things you can do for your business is get your business listed on Google Maps through Google My Business. This is how Google will rank you and it’s how your customers will find you.
it’s important that you claim your business and get your information up to date.

Hire a local SEO expert to optimize your Google My Business Listing

Once your Google My Business listing is claimed, Hire a local SEO expert to ensure the listing is claimed optimized to its full potential. It is so important to set up your business information correctly.

At SEO LAB we know how to claim and set up your Google My Business listing the way Google wants it done, ensuring Google pulls up your business in the search results.

Customers searching for local businesses are much more likely to call a business if the company addresses their needs at the time of their search. Google search is essential for growing your customer base.

Your local customers are searching Google every day

  • 84% of people use Google to search for products and services.
  • 90 percent of survey respondents said they were likely to click on the first set of results.
  • 60 percent of mobile users were “very likely” to click on the first two or three search results they saw.

What percentage of Google searches are local?

46% of the searches on Google have local intent. They represent high-value searches for local businesses and services. When people perform local intent searches, there is a higher intent to purchase, which leads to a higher conversion rate, resulting in more calls and leads to your business.

When taking into consideration mobile users the likelihood of that local search resulting in an in-store visit increases 35%. This is why it is so important you optimize for mobile.

The most common reason for a local search is to find a business that sells a specific product or service. This means that though most searchers are actively looking for a specific product or service and are open to local businesses.

How often does the Google 3-pack show up?

The Google Local 3-pack appears in 93% of searches with local intent. The Maps 3-pack is much more efficient for mobile users.

Local searches have skyrocketed in the past few years. If a person finds your business in the 3 pack, they’re much more likely to call you or stop in and check out your business in person.

Google continues to dominate the search market overwhelmingly.
Google “near me” searches.
Customers performing “Near me” searches on Google over the past year have doubled. If your business is showing on Google search for “near me” searches it’s much more likely that people will call your business when searching for a local business.

Why is it important to have my business listed on Google?

These stats show why it is important to have your business listed on Google.

  • 58% of people search for a local business on their smartphone daily.
  • Google has 92.18 percent of the market share of services searched on mobile devices.
  • Google processes over 3.5 billion searches per day.
  • More than one billion questions have been asked on Google.
  • 63 percent of Google’s organic search traffic originated from mobile devices.
  • 84 percent of adults use Google 3 or more times a day.
  • 46 percent of product searches begin on Google.
  • 90% of internet users said they were likely to click on the first set of results.
  • 50% of local searches on mobile lead visitors to a store within one day.
  • 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.

It comes as no surprise that millions of consumers are searching for local services on Google every day. What can be a bit of a surprise is the volume of local searches that are performed and the impact that local SEO has on small businesses. These local SEO stats show the importance of Google in the survival of local businesses.

How to get your business on Google My Business?

Get your business on Google My Business by claiming your business listing on Google Maps. Request a verification code from GMB. GMB will post your verification code to the physical location of the business. When you receive the verification code submit it to Google and your listing will be live on Google.

Need help verifying and optimizing your GMB listing?

If you need assistance claiming, verifying, and optimizing your GMB maps listing contact us at SEO LAB for a free no-obligation consultation.

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